Our Story

Tribe is a youth initiative of the Unashamedly Ethical movement of individuals, leaders & organizations guided by the founding vision to transform society by taking a stand for ethics, values, and clean living.

This movement aims to develop an unashamedly ethical culture among this generation of leaders and the next.

Tribe’s mandate is to raise up a global community of young people who are bold enough to take a stand for ethics & values so that they can have a positive impact on society.

Tribe is a FOR Purpose youth initiative of Unashamedly Ethical which aims to raise up a generation of young people who are bold enough to take a stand for ethics and values.

We achieve this by empowering grade 1- 12 learners, young adults, leaders, schools and youth focused organizations in South Africa and abroad with practical values-based programs and strategies to help address the lack of ethics, and values and to facilitate improved social behavior and positive impact in society.

Tribe was launched in 2020 in response to the challenges and negative impact of corruption in our communities.  As an initiative of Unashamedly Ethical we are calling this generation of young people to move towards a Corruption-free tomorrow, today!

Tribe Focus Areas


Empowering young people to take a stand for ethics & values


Equipping schools with resources to cultivate values driven cultures.


Crafting positive & engaging content to inspire hope on the digital space.


Developing training resources to equip youth, leaders & organisation.


Maximizing impact by partnering with like-minded leaders & organisations.

Our Beneficiaries


Young people between the ages of 6 – 25 years


Leaders who are working with young people on grassroots level.


All primary and High Schools in South Africa and abroad.


All youth focused organisation

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