become a catalyst for change

Tribe is a part of the Unashamedly Ethical global movement of individuals and organisations guided by a founding vision to transform society by taking a stand for ethics, values and clean living.The goal of this movement is to develop an unashamedly ethical culture among this generation of leaders and the next.

3 Pillars of Unashamedly Ethical Movement

The strategy is based on a plan to identify, train, equip and release ambassadors and coordinators that are unashamedly ethical.


By signing an Unashamedly Ethical commitment form, a person or organisation publicly states that it is taking a stand for ethics, values and clean living.


Signatories become part of the Unashamedly Ethical community, opening a broad base of networking opportunities, and are added to a directory on the Unashamedly website and mobile app where valuable business and individual connections are made.


The network is a powerful conduit for relational accountability, trust and unity.  In the business context all signatories are held accountable to the Unashamedly Ethical code of ethics by an independent ombudsman, who handles written submissions and complaints to ensure standards are maintained.

Become A Proud Member of tribe

Join your hand with us for a better life and beautiful future. To view or download our code of conducts click on the links below...


One of the cornerstones of our strategy is the accountability of our members to an independent ombud process. If any of our members are guilty of unethical behaviour, recourse is provided through the UE Ombud.

Complaints may be lodged with the Ombud against any member who fails to abide by the following Code of Conduct:

Members will be honest and ethical in all their business dealings. This means that members will, inter alia:

  • refuse to elicit, accept or pay any bribes, and encourage their partners, suppliers and associates, etc. to do the same;
  • negotiate and award all contracts with integrity;
  • take no part in price fixing, collusion, fronting or misrepresentation of their business credentials and/or contributions to transformation;
  • pay their taxes; and
  • pay reasonable salaries and wages and pay it on time.

To lodge a complaint, send and e-mail to